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Google Analytics keeps track of 5 campaign variables all this information goes into _utmz cookie. This cookie has the following format: _utmz=1.1267299040.3.4.utmcsr=Source|utmccn=Campaign|utmcmd=Media|utmcct=Content|utmctr=Term There are basically 4 types of origins: Campaigns: this means the user clicked on an AdWords link or … Continue reading →